Oldtown Veterinary Hospital
Winston-Salem, North Carolina
1994, 1997, 1998, 2001, 2004, 2006
- Forsyth County Veterinary Medical Association Cooperative Program Participant 1996-1997
- Letters to clients
- Logo and pocket folder design
- “Welcome to Oldtown Veterinary Hospital” booklet
- “Senior Pet Health Screening Program” brochure
- “Dental Services” brochure
- Branded client education handouts
- “Vaccine Schedule for Dogs” and “Vaccine Schedule for Cats” flyers
- “Professional and Support Staff” flyer
- Logo and pocket folder redesign
- “Welcome” brochure
- “Advanced Veterinary Care” brochure
- “Health Care for Dogs” and “Health Care for Cats” manuals
- Branding workshop and consulting on mission, vision and positioning
Don S. Robertson, DVM, founded Oldtown Veterinary Hospital as a small-animal practice in 1966. It has been my practice of choice for my dogs since 1991 and was my first veterinary hospital client.
The first project for Dr. Robertson was a letter to clients I wrote in 1994. Soon after, I designed a logo and wrote and designed an assortment of marketing and educational materials for the practice.
As the hospital expanded and introduced new associates, I wrote more client letters in 1997 and 1998 and created brochures to promote senior pet health screening and dental services. A year later, I revised the original logo and created new brochures, along with a matching pocket folder. In 2001, I wrote and designed dog and cat care manuals suitable for printing in-house.
In 2006, with the clinic under new ownership by former associate, Scott Schroeder, DVM, I offered an after-hours branding workshop for the clinic team with help from branding expert Carol M. Mabe. Based on the team’s input, Carol and I collaborated on a presentation in which we recommended mission, positioning and vision statements as well as a slogan to help define and differentiate the practice.
Oldtown Veterinary Hospital is now owned by National Veterinary Associates.
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